Senior Manager, Product Marketing

About the role

The Senior Manager, Product Marketing joins Kindred’s Growth org to own segment strategy, positioning and go‑to‑market for identity, affinity and org circles. The role defines high‑value audience segments, validates them with structured tests, creates GTM playbooks and equips cross‑functional teams to execute, acting as the voice of the customer and laying groundwork for the brand.

About the company

Kindred is a members‑only home‑swapping platform that lets people exchange primary residences to travel affordably and responsibly. Launched in 2022, it serves 300,000 members in 150+ cities, has raised over $150M from top Silicon Valley investors, and is led by Opendoor alumni who have built billion‑dollar products.

Requirements

• 10+ years experience in product marketing, growth marketing or audience strategy, preferably in consumer marketplace, membership or network‑based products
• Proven track record of segment or market validation, turning ambiguous hypotheses into structured tests and repeatable GTM motions
• Research‑forward and analytically rigorous, able to isolate variables, structure experiments and distinguish signal from noise
• Sharp positioning instincts, translating customer truth into resonant messaging across channels
• Cross‑functional operator with experience collaborating with Product, Growth, Data and influencing across Marketing channels
• Scrappy and self‑directed, capable of pursuing insights without a full research budget or brief
• Strong writing and communication skills to produce clear positioning, strategy documents and internal recommendations
• Genuine curiosity about people and community, understanding how trust, belonging and social proof shape consumer behavior