Senior Lifecycle Marketing Manager

About the role

The role leads end‑to‑end lifecycle marketing for G2’s marketplaces, owning audience segmentation, messaging and AI‑assisted cross‑channel campaigns (email, SMS, paid social), while building and managing a lifecycle team and influencing senior stakeholders to drive engagement, retention and revenue.

About the company

G2 is the world’s largest software marketplace, powering B2B buying decisions with 200 M+ annual visitors and 6 M verified reviews. Joined with Capterra, Software Advice and GetApp, the company aims to become the trusted data foundation for software buyers and sellers in the AI era, and promotes a value‑driven culture built on its PEAK principles.

Requirements

• 7–10 years of lifecycle, retention or CRM marketing experience, preferably in SaaS, digital marketplace or B2B.
• Proven subject‑matter expertise in lifecycle marketing.
• People‑management experience building and developing high‑performing lifecycle or CRM teams.
• Hands‑on experience applying AI tools to email/lifecycle campaigns with measurable results.
• Demonstrated ability to drive cross‑functional programs and align senior stakeholders through influence.
• Hands‑on ownership of SMS campaigns and/or collaboration with paid social in addition to email.
• Expertise in marketing automation, segmentation and personalization on platforms such as Eloqua, HubSpot, Marketo, Salesforce Marketing Cloud or Braze.
• Strong analytical and experimentation skills; design statistically sound tests and prioritize based on impact.
• Experience scaling high‑impact programs from ambiguity and leading through influence.
• Excellent communication and relationship‑building skills with a solutions‑oriented, ambitious mindset.