Product Marketing Manager — GTM Execution Support

About the role

The Product Marketing Manager will support go‑to‑market execution for new product and feature launches, focusing on crypto, Web3 and financial products while leveraging social‑media trends, internet culture and younger user behavior across English‑ and Chinese‑language platforms.

About the company

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange, serving over 300 million users in more than 100 countries with a suite of digital‑asset products including trading, finance, education, research, payments, institutional services and Web3 features; it aims to build an inclusive financial ecosystem that expands financial access worldwide.

Requirements

• Highly organized, proactive and curious professional
• Strong interest in Binance, cryptocurrency, Web3 and financial products
• Demonstrated awareness of social‑media trends, internet culture and younger user behavior
• Ability to operate across both English‑ and Chinese‑language platforms