IP & Experiential Marketing Manager
Thatgamecompany
- Shanghai, Shanghai, China
- Posted Aug 13, 2026
Job description
About the role
As a senior leader on the China Marketing team you will shape and execute integrated IP entertainment and experiential marketing for TGC’s IPs, driving strategy, partnerships and offline activations to expand brand reach and forge lasting fan connections.
About the company
thatgamecompany (TGC) is an independent game developer renowned for emotionally driven, artistically focused titles and a culture centered on deep player connection and artistic expression.
Requirements
- 5+ years experience in IP marketing, entertainment marketing, or experiential marketing within gaming, ACG, animation/entertainment industries or top creative agencies, with proven track record of leading viral IP activations or large‑scale offline events.
- Deep appreciation for animation, exhibitions, and fan culture, with high aesthetic sensibility and strategic ability to turn digital IP lore into world‑class physical touchpoints.
- Outstanding end‑to‑end project management, agency management, and negotiation skills; adept at managing complex budgets, multi‑vendor execution, and tight timelines.
- Professional fluency in Mandarin and English for strategy articulation and cross‑team collaboration.
- Passion for gaming and art, aligned with TGC’s philosophy of emotional connection and artistic expression.