Digital Experience Manager

About the role

The Digital Experience Manager owns Limble’s web marketing strategy end‑to‑end, managing the Webflow CMS, technical SEO, AI‑search visibility and design quality while collaborating with marketing, design, content and development teams to build landing pages, launch campaigns, improve site speed, conversion and align digital properties with pipeline and brand goals.

About the company

Limble builds a comprehensive CMMS platform that helps businesses manage maintenance operations, offering preventive maintenance, inventory management and other tools to optimize asset performance and drive operational excellence. It is a B2B SaaS company focused on empowering the “unsung heroes” who support the world.

Requirements

• 5+ years in digital marketing, web strategy or related role, preferably B2B SaaS
• Hands‑on expertise with Webflow (design, CMS, interactions, hosting/publishing)
• Strong technical SEO fluency covering site architecture, schema and Core Web Vitals
• Working knowledge of AI Overviews, AI Mode and LLM‑based assistants optimization (GEO/AEO)
• Demonstrated design sensibility to direct and evaluate creative work
• Basic front‑end development skills (HTML/CSS/JS) and ability to manage external dev resources
• Experience integrating marketing tools and platforms such as CRM, email automation, forms, chat and personalization
• Ability to troubleshoot website bugs, performance issues and cross‑browser/device compatibility
• Proficiency in extracting insights from Google Analytics, Search Console and preferably Salesforce or similar CRM
• Capability to maintain site security, backups and basic web infrastructure/hosting
• Stay current on web and martech trends and recommend stack improvements
• Experience with SEO tools like Ahrefs or Semrush
• Coordinating with PR or earned‑media teams for third‑party visibility
• Familiarity with front‑end frameworks (React, Vue) for interactive landing pages
• Knowledge of marketing automation/CRM platforms (HubSpot, Marketo, Salesforce)
• Experience with A/B testing tools (Optimizely, VWO, Google Optimize alternatives)
• Basic design skills in Figma or Adobe XD for quick edits
• Experience coding email templates (HTML email, litmus testing)
• Understanding of paid media landing page requirements (UTM tracking, pixel implementation)